David Guendelman
Founder and Principal CFO
Do Good CFO founder, David Guendelman, is a seasoned veteran of social entrepreneurship who cares about both social impact and financial success. From prototype to scale to exit, he’s been there. He has over a dozen years of experience as a co-founder, CFO, and consultant to early stage social ventures.
In 2004, he co-founded World of Good, a fair trade gift brand that scaled nationally, building distribution with Whole Foods, Hallmark and eBay, and was eventually acquired by eBay in 2010. Since then, David has worked with leading social ventures—Lotus Foods, Straus Family Creamery, Uncommon Cacao, Community Foods Market, —as virtual CFO and strategist. He has worked alongside his clients in raising over $50 million of dollars in equity and debt financing.
Perhaps it was David’s childhood fascination with Robin Hood, trips to his parent’s homeland of Chile, or the loss of his uncle Lucho to the Pinochet dictatorship, but David has a particular passion for social justice, boundary-breakers and supporting the underdog.
David has a BA from Stanford University, an MBA from UC Berkeley, and an MA in Counseling Psychology from Pacifica Graduate Institute. When he is not working with his clients, he can be found running through the redwoods, throwing one of his three children in the air, or shoveling dirt on his family’s small magical farm.
Carolina Balazs
COO
Carolina oversees company systems and operations, strategic growth initiatives, development of organizational capacity and impact analyses. She brings her background in environmental health, water resources and sustainability metrics and her cross-sector experience to bear on Do Good CFO’s sustainable growth plans and client partnerships. She is passionate about applying her commitment to environmental and social justice to visionary enterprises working towards a more just and healthy planet.
Prior to Do Good CFO, she led the California EPA (Office of Environmental Health Hazard Assessment) in developing the first human right to water evaluation tool for California. She has worked extensively in the US and Latin America on agroecology, water management and environmental justice initiatives.
Carolina received a PhD and Masters from the University of California, Berkeley and a BS from Brown University. Carolina has been a Fulbright Scholar in Bolivia, a National Science Foundation Fellow and a Switzer Environmental Fellow. She serves on the Board of the San Geronimo Valley Community Center and as an advisor to the Robert and Patricia Switzer Foundation.
Outside of “work”, Carolina loves dancing to vallenatos, speaking Spanish and making arepas with her three kids to keep her family’s Colombian roots alive. She relishes her small creekside farm that she tends to alongside her gleeful kids, husband and seven chickens.
Ben Cain
Sr. Associate CFO
Ben joined the Do Good CFO team with 15 years in the social entrepreneurship world. Ben is a mission-driven executive motivated by deep intellectual curiosity and a passion for solving problems that help companies scale quickly. He has a proven track record of success in fast growth environments where the capacity to manage shifting priorities and demonstrate sound judgment are essential. Ben supports his clients by leveraging his general management and operations experience, along with strong FP&A skills.
Prior to Do Good CFO, Ben joined Revolution Foods as General Manager of Northern California. He then moved into the role of VP of Financial Strategy and was responsible for long-term financial planning and expansion strategy, pricing, company KPIs and other cost reduction strategies.
In 2015, Ben joined Urban Remedy as VP of Finance and Operations. He was responsible for leading finance, accounting, forecasting, purchasing, production and shipping. He worked closely with the CEO and Board of Directors to oversee the capital structure of the company. He selected and implemented a company-wide ERP.
Ben has a BA from Stanford University, and an MBA from UC Berkeley. He is fluent in Spanish and has lived in Central and Latin America. In his free time, he loves backpacking, wind & water sports and adventuring with his family and two dogs.
Daniel Rutledge
Associate CFO
Daniel joined the Do Good Team with a background in strategic financial planning in the natural products industry. His education and work experience in Boulder, Colorado placed him alongside industry pioneers, including CEOs and other top executives from LaraBar, Goddess Garden, Horizon Organic Milk, Rudi's Organic Bakery, Hains Celestial, Pacifica, and Method. These inspiring social entrepreneurs mentored Dan regarding the importance of weaving social responsibility and environmental stewardship into the fabric of his business philosophy, and has since guided his pursuits.
Daniel supports his clients by creating visibility into their businesses, so that they can be equipped to make sound decisions. Daniel partners with his clients to develop creative financial solutions and to deliver tactical plans that are easy to understand. He knows that no two businesses are alike and always keeps his client’s core values at top-of-mind while delivering recommendations. His favorite part of the job is the opportunity to work with a diverse group of people that strive to do good and make the world a better place one day at a time.
Daniel has a BA in Business Management from Columbia College and an MBA from the University of Colorado. He is a Certified Management Accountant (CMA) and Certified in Strategy and Competitive Analysis (CSCA) through the IMA.
Juan Castro-Zumaeta
Associate CFO
Juan joined the Do Good CFO team with 25 years of diverse industry experience, 15 of which spent working with start-ups. He is passionate about working with mission-driven companies that leverage the efficiency and scalability of best-in-class for-profit businesses. Prior to Do Good CFO, he was Head of Finance for PayJoy, mission-driven Fintech company that utilizes smartphone technology to extend microloans to the underbanked in emerging markets. He oversaw all aspects of finance for the company, including Accounting, FP&A and Treasury. During his tenure, Juan was instrumental in expanding internationally across Latin America and Africa, including Mexico, Brazil, South Africa, Colombia, Ecuador and Panama, and open legal entities in Tanzania and Uganda in preparation for market entry. For PayJoy, Juan supported the series C equity raise, managed multiple debt facilities and executed the acquisition and integration of an international company. Juan’s other industry experience includes Fintech, Software as a Service (SaaS), mobile media and retail.
Originally from Peru, and having lived in 9 countries across Latin America, Africa, Europe and North America, Juan realized from an early age the economic disparity that exists between people of different regions. He later saw the positive impact that entrepreneurship had in changing people’s lives, and decided to contribute his international finance skills to support mission-driven organizations.
Juan is fluent in Spanish, French and English. He enjoys playing football (soccer), dancing salsa and traveling with his beloved family. He has a MBA from UC Berkeley’s Haas School of Business, a BA with distinction in Economics and Mathematics from Boston University, and he holds a CFA charter.
Paola Millán
Senior Analyst
Paola has worked for two decades in food, entrepreneurship and finance and is passionate about bringing her breadth of experience to Do Good CFO’s social mission. As founder of Stromboli, the first deep dish pizza restaurant in Colombia, she built the company’s financial model and business plan and designed inventory and cash flow controls. She developed a sustainable and lean business model by instilling a culture of cost and expense controls, alongside thoughtful sourcing. Paola has held numerous roles at financial institutions throughout the Americas, including: financial planning and risk analysis at Porvenir, the largest pension fund in Colombia; M&A transactions in Latin America at IB Partners, a boutique investment bank in Chile; and financial analysis at the Inter-American Development Bank in Washington, DC. Paola is an Industrial Engineer from Universidad de los Andes in Bogota and holds an MBA from UC Berkeley’s Haas School of Business. Paola is passionate about supporting Do Good CFO’s clients as they work to balance financial sustainability with positive impact in the world. Paola enjoys travelling, reading, and spending quality time with her husband and children in Cali, Colombia.
Gautam Sachdeva
Analyst
Gautam joined the Do Good team with a background in Financial Modeling & Virtual CFO services. Based in India, he is passionate about supporting Do Good CFO’s mission. He is deeply inspired to work with social entrepreneurs and help them solve some of society’s most important problems while creating value for society.
Prior to Do Good CFO, Gautam worked with accounting firms as well as businesses in industries like Consumer Products, Food, SaaS & Blockchain. While working with those businesses he developed strong analytical skills which help him assist the team at Do Good CFO. He holds an Indian CPA and a Bachelors in Commerce from University of Delhi. Apart from academics, he also holds a 200 hours Yoga Training Teacher certificate which he did for his personal wellbeing and learning. He enjoys traveling, reading and adventure sports like river rafting, scuba diving, bungy jumping and paragliding.
Keeley Tillotson
Operations Manager
Keeley is a strategic operational partner for leaders and teams. She joined Do Good CFO in 2023 as the business’s Operations Manager, helping implement processes and systems to serve the Do Good team and our clients.
While in college at the University of Oregon studying Journalism, Keeley and her college roommate founded a natural nut and seed butter company and became accidental entrepreneurs. The company grew quickly, and Keeley led the company as CEO until 2021. During that time, Keeley appeared on Shark Tank, and was named to Forbes 30 Under 30 and Portland Business Journal’s 40 Under 40. During the decade that she led the business, Keeley also learned that managing the ups and downs of a growing start-up is a lot harder than the fancy magazine articles make it appear - though the unglamorous “behind the scenes” operational work is the work she loves the most.
Keeley loves working with fellow entrepreneurs, and she brings her learnings and empathy from personal leadership experiences to all her work. When not working, Keeley is usually walking, biking, traveling, reading, and making art with her partner and their two kids under three.
Tammy Potter
Operations Assistant
Tammy joined the Do Good team in 2021. Tammy supports the administrative and operational side of things in the business. Her background as a teacher pushed her to hone her organizational skills into something she could do virtually for small businesses and entrepreneurs. Her goal is to contribute to mission-driven organizations like Do Good CFO and help their executives gain back some time in their week through the art of delegation!
Her favorite part of working with Do Good CFO is supporting and learning about Do Good’s diverse group of clients. She also loves working with the Do Good team.
Tammy has an MA in Educational Psychology from the University of Oklahoma. In her free time, you will find her spending time with her family, hiking in the beautiful mountains of Kentucky, curating candles in her Lexington studio and spoiling her cavalier, Charley.